Datenschutz

Datenschutzerklärung

Präambel
Mit der folgenden Datenschutzerklärung möchten wir Sie darüber informieren, welche Arten Ihrer personenbezogenen Daten (nachfolgend auch kurz „Daten“) wir zu welchen Zwecken und in welchem Umfang verarbeiten.
Die Datenschutzerklärung gilt für alle Verarbeitungen personenbezogener Daten, die von uns durchgeführt werden – sowohl im Rahmen der Erbringung unserer Leistungen als auch insbesondere auf unseren Webseiten, in mobilen Anwendungen und innerhalb externer Onlinepräsenzen, wie z. B. unseren Social-Media-Profilen (nachfolgend zusammenfassend als „Online-Dienste“ bezeichnet).
Die verwendeten Begriffe sind nicht geschlechtsspezifisch.

Letzte Aktualisierung: 18. November 2021

Table of contents
Preamble

Controller

Overview of processing operations

Legal Bases for the Processing

Security Precautions

Transmission of Personal
Data
Data Processing in Third Countries

Erasure of data

Use of Cookies

Business services

Credit Assessment

Provision of online services and web hosting

Special Notes on Applications (Apps)

Contact and Inquiry Management

Communication via Messenger

Video Conferences, Online Meetings, Webinars and Screen-Sharing

Newsletter and Electronic Communications

Commercial communication by E-Mail, Postal Mail, Fax or Telephone

Web Analysis, Monitoring and Optimization

Customer Reviews and Ratings

Profiles in Social Networks (Social Media)

Plugins and embedded functions and content

Management, Organization and Utilities

Changes and Updates to the Privacy Policy

Rights of Data Subjects

Terminology and Definitions
Controller
HIGHWATER GmbH & Co. KG

Karl-Marx-Str. 17

12043 Berlin

Germany
Authorised Representatives: Dominik Zech.
E-mail address: hello@highwater-mgmt.com.
Legal Notice: http://www.highwater-mgmt.com/legalnotice/.
Overview of processing operations
The following table summarises the types of data processed, the purposes  for which they are processed and the concerned data subjects.
Categories of Processed Data
- Inventory data (e.g. names, addresses).

- Content data (e.g. text input, photographs, videos).

- Contact data (e.g. e-mail, telephone numbers).

- Meta/communication data (e.g. device information, IP addresses).

- Usage data (e.g. websites visited, interest in content, access times).

- Contract data (e.g. contract object, duration, customer category).

- Payment Data (e.g. bank details, invoices, payment history).
Categories of Data Subjects
- Business and contractual partners.

- Prospective customers.

- Communication partner (Recipients of e-mails, letters, etc.).

- Customers.

- Users (e.g. website visitors, users of online services).
Purposes of Processing
- Assessment of creditworthiness.

- Provision of our online services and usability.

- Conversion tracking (Measurement of the effectiveness of marketing activities).

- Office and organisational procedures.

- Direct marketing (e.g. by e-mail or postal).

- Feedback (e.g. collecting feedback via online form).

- Marketing.

- Contact requests and communication.

- Profiles with user-related information (Creating user profiles).

- Web Analytics (e.g. access statistics, recognition of returning visitors).

- Provision of contractual services and customer support.

- Managing and responding to inquiries.
Automated Individual Decision-Making
Credit report (Decision based on a credit report).
Legal Bases for the Processing
In the following, you will find an overview of the legal basis of the GDPR on which we base the processing of personal data. Please note that in  addition to the provisions of the GDPR, national data protection  provisions of your or our country of residence or domicile may apply.  If, in addition, more specific legal bases are applicable in individual  cases, we will inform you of these in the data protection declaration.
Consent (Article 6 (1) (a) GDPR) - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
Performance of a contract and prior requests (Article 6 (1) (b) GDPR) - Performance of a contract to which the data subject is party or in  order to take steps at the request of the data subject prior to entering into a contract.
Compliance with a legal obligation (Article 6 (1) (c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
Legitimate Interests (Article 6 (1) (f) GDPR) - Processing is necessary for the purposes of the legitimate interests  pursued by the controller or by a third party, except where such  interests are overridden by the interests or fundamental rights and  freedoms of the data subject which require protection of personal data.
National data protection regulations in Germany: In addition to the data protection regulations of the General Data  Protection Regulation, national regulations apply to data protection in  Germany. This includes in particular the Law on Protection against  Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special provisions on the right to access, the right to erase, the right to object, the processing of  special categories of personal data, processing for other purposes and  transmission as well as automated individual decision-making, including  profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to  the establishment, execution or termination of employment relationships  as well as the consent of employees. Furthermore, data protection laws  of the individual federal states may apply.
Security Precautions
We take appropriate technical and organisational measures in accordance  with the legal requirements, taking into account the state of the art,  the costs of implementation and the nature, scope, context and purposes  of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level  of security appropriate to the risk.
The measures include, in particular, safeguarding the confidentiality,  integrity and availability of data by controlling physical and  electronic access to the data as well as access to, input, transmission, securing and separation of the data. In addition, we have established  procedures to ensure that data subjects' rights are respected, that data is erased, and that we are prepared to respond to data threats rapidly. Furthermore, we take the protection of personal data into account as  early as the development or selection of hardware, software and service  providers, in accordance with the principle of privacy by design and  privacy by default.
Transmission of Personal Data
In the context of our processing of personal data, it may happen that the  data is transferred to other places, companies or persons or that it is  disclosed to them. Recipients of this data may include, for example,  service providers commissioned with IT tasks or providers of services  and content that are embedded in a website. In such a case, the legal  requirements will be respected and in particular corresponding contracts or agreements, which serve the protection of your data, will be  concluded with the recipients of your data.
Data Processing in Third Countries
If we process data in a third country (i.e. outside the European Union  (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third party services or disclosure or  transfer of data to other persons, bodies or companies, this will only  take place in accordance with the legal requirements.
Subject to express consent or transfer required by contract or law, we process  or have processed the data only in third countries with a recognised  level of data protection, on the basis of special guarantees, such as a  contractual obligation through so-called standard protection clauses of  the EU Commission or if certifications or binding internal data  protection regulations justify the processing (Article 44 to 49 GDPR,  information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).
Erasure of data
The data processed by us will be erased in accordance with the statutory  provisions as soon as their processing is revoked or other permissions  no longer apply (e.g. if the purpose of processing this data no longer  applies or they are not required for the purpose).
If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes.  This means that the data will be restricted and not processed for other  purposes. This applies, for example, to data that must be stored for  commercial or tax reasons or for which storage is necessary to assert,  exercise or defend legal claims or to protect the rights of another natural or legal person.
In  the context of our information on data processing, we may provide users  with further information on the deletion and retention of data that is  specific to the respective processing operation.
Use of Cookies
Cookies are text files that contain data from visited websites or domains and  are stored by a browser on the user's computer. A cookie is primarily  used to store information about a user during or after his visit within  an online service. The information stored can include, for example, the  language settings on a website, the login status, a shopping basket or  the location where a video was viewed. The term "cookies" also includes  other technologies that fulfil the same functions as cookies (e.g. if  user information is stored using pseudonymous online identifiers, also  referred to as "user IDs").
The following types and functions of cookies are distinguished:
Temporary cookies (also: session cookies):Temporary cookies are deleted at the latest after a user has left an online service and closed his browser.
Permanent cookies:Permanent cookies remain stored even after closing the browser. For example, the  login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are  used for range measurement or marketing purposes can also be stored in  such a cookie.
First-Party-Cookies: First-Party-Cookies are set by ourselves.Third party cookies: Third party cookies are mainly used by advertisers (so-called third parties) to process user information.
Necessary (also: essential) cookies: Cookies can be necessary for the operation of a website (e.g. to save logins or other user inputs or for security reasons).
Statistics, marketing and personalisation cookies: Cookies are also generally used to measure a website's reach and when a user's interests or behaviour (e.g. viewing certain content, using  functions, etc.) are stored on individual websites in a user profile.  Such profiles are used, for example, to display content to users that  corresponds to their potential interests. This procedure is also  referred to as "tracking", i.e. tracking the potential interests of  users. If we use cookies or "tracking" technologies, we will inform you  separately in our privacy policy or in the context of obtaining consent.Information on legal basis: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this applies and you consent to the use of cookies, the legal basis for processing  your data is your declared consent. Otherwise, the data processed with  the help of cookies will be processed on the basis of our legitimate  interests (e.g. in a business operation of our online service and its  improvement) or, if the use of cookies is necessary to fulfill our  contractual obligations.
Retention period: Unless we provide you with explicit information on the retention period of  permanent cookies (e.g. within the scope of a so-called cookie opt-in),  please assume that the retention period can be as long as two years.General information on Withdrawal of consent and objection (Opt-Out): Respective of whether processing is based on consent or legal permission, you have the option at any time to object to the processing of your data using  cookie technologies or to revoke consent (collectively referred to as  "opt-out"). You can initially explain your objection using the settings  of your browser, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online services). An objection to the use of cookies for online marketing purposes can be raised for a large  number of services, especially in the case of tracking, via the websites https://www.aboutads.info/choices/ and https://www.youronlinechoices.com. In addition, you can receive further information on objections in the  context of the information on the used service providers and cookies.Processing Cookie Data on the Basis of Consent: We use a cookie management solution in which users' consent to the use  of cookies, or the procedures and providers mentioned in the cookie  management solution, can be obtained, managed and revoked by the users.  The declaration of consent is stored so that it does not have to be  retrieved again and the consent can be proven in accordance with the  legal obligation. Storage can take place server-sided and/or in a cookie (so-called opt-out cookie or with the aid of comparable technologies)  in order to be able to assign the consent to a user or and/or his/her  device. Subject to individual details of the providers of cookie  management services, the following information applies: The duration of  the storage of the consent can be up to two years. In this case, a  pseudonymous user identifier is formed and stored with the date/time of  consent, information on the scope of the consent (e.g. which categories  of cookies and/or service providers) as well as the browser, system and  used end device.Processed data types: Usage data (e.g. websites visited, interest in content, access times),  Meta/communication data (e.g. device information, IP addresses).
Data subjects: Users (e.g. website visitors, users of online services).
Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
Business services
We process data of our contractual and business partners, e.g. customers  and interested parties (collectively referred to as "contractual  partners") within the context of contractual and comparable legal  relationships as well as associated actions and communication with the  contractual partners or pre-contractually, e.g. to answer inquiries.We process this data in order to fulfil our contractual obligations,  safeguard our rights and for the purposes of the administrative tasks  associated with this data and the business-related organisation. We will only pass on the data of the contractual partners within the scope of  the applicable law to third parties insofar as this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or  with the consent of data subjects concerned (e.g. telecommunications,  transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities).  The contractual partners will be informed about further processing, e.g. for marketing purposes, as part of this privacy policy.
Which data are necessary for the aforementioned purposes, we inform the  contracting partners before or in the context of the data collection,  e.g. in online forms by special marking (e.g. colors), and/or symbols  (e.g. asterisks or the like), or personally.
We delete the data after expiry of statutory warranty and comparable  obligations, i.e. in principle after expiry of 4 years, unless the data  is stored in a customer account or must be kept for legal reasons of  archiving (e.g., as a rule 10 years for tax purposes). In the case of  data disclosed to us by the contractual partner within the context of an assignment, we delete the data in accordance with the specifications of the assignment, in general after the end of the assignment.
If we use third-party providers or platforms to provide our services, the  terms and conditions and privacy policies of the respective third-party  providers or platforms shall apply in the relationship between the users and the providers.
Economic Analyses and Market Research: For economic reasons and in order to be able to recognise market  trends, wishes of contractual partners and users, we analyse the data  available to us on business transactions, contracts, enquiries, etc.,  whereby the persons concerned may include contractual partners,  interested parties, customers, visitors and users of our online service.
The analyses are carried out for the purpose of business evaluations,  marketing and market research (for example, to determine customer groups with different characteristics). If available, we can take into account the profiles of registered users with information, e.g. on the services they have used. The analyses serve us alone and are not disclosed  externally unless they are anonymous analyses with summarised, i.e.  anonymised values. Furthermore, we respect the privacy of the users and  process the data for analysis purposes as pseudonymously as possible and if possible anonymously (e.g. as summarized data).
Agency Services: We process the data of our customers within the scope of our  contractual services, which may include e.g. conceptual and strategic  consulting, campaign planning, software and design development /  consulting or maintenance, implementation of campaigns and processes,  handling, server administration, data analysis / consulting services and training services.
Consulting: We process the data of our clients, clients as well as interested  parties and other clients or contractual partners (uniformly referred to as "clients") in order to provide them with our consulting services.  The data processed, the type, scope and purpose of the processing and  the necessity of its processing are determined by the underlying  contractual and client relationship.
Insofar as it is necessary for the fulfilment of our contract, for the  protection of vital interests or by law, or with the consent of the  client, we disclose or transfer the client's data to third parties or  agents, such as authorities, courts, subcontractors or in the field of  IT, office or comparable services, taking into account the professional  requirements.
Events: We process the data of the participants of the events, events and  similar activities offered or organized by us (hereinafter uniformly  referred to as "participants" and "events") in order to enable them to  participate in the events and to make use of the services or actions  associated with their participation.
Insofar as we process health-related data, religious, political or other  special categories of data in this context, this is done within the  framework of disclosure (e.g. for thematically oriented events or serves health care, security or is done with the consent of the data  subjects).
The necessary  information is identified as such in the context of the conclusion of  the agreement, booking or comparable contract and includes the  information required for the provision of services and billing as well  as contact information in order to be able to hold any enquiries.  Insofar as we gain access to information of end customers, employees or  other persons, we process this in accordance with the legal and  contractual requirements.
Processed data types: Inventory data (e.g. names, addresses), Payment Data (e.g. bank  details, invoices, payment history), Contact data (e.g. e-mail,  telephone numbers), Contract data (e.g. contract object, duration,  customer category), Usage data (e.g. websites visited, interest in  content, access times), Meta/communication data (e.g. device  information, IP addresses).
Data subjects: Prospective customers, Business and contractual partners, Customers.
Purposes of Processing: Provision of contractual services and customer support, Contact  requests and communication, Office and organisational procedures,  Managing and responding to inquiries, Conversion tracking (Measurement  of the effectiveness of marketing activities), Profiles with  user-related information (Creating user profiles).
Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR),  Compliance with a legal obligation (Article 6 (1) (c) GDPR), Legitimate  Interests (Article 6 (1) (f) GDPR).
Credit Assessment
Insofar as we make advance payments or enter into comparable economic risks  (e.g. when ordering on account), we reserve the right to obtain identity and credit information from specialised service providers (credit  agencies) for the purpose of assessing the credit risk on the basis of  mathematical-statistical procedures in order to safeguard legitimate  interests.
We process the  information received from credit agencies on the statistical probability of non-payment as part of an appropriate discretionary decision on the  establishment, execution and termination of the contractual  relationship. In the event of a negative result of the credit  assessment, we reserve the right to refuse payment on account or any  other advance payment.
In  accordance with Article 22 GDPR, the decision as to whether we will  provide goods or services prior to payment is made solely on the basis  of an automated decision in the individual case, which our software  makes on the basis of the information provided by the credit agency.If we obtain the express consent of contractual partners, the legal basis  for the credit information and the transmission of the customer's data  to the credit agencies is consent. If no consent is obtained, the credit rating will be based on our legitimate interests in the security of our payment claims.
Processed data types: Inventory data (e.g. names, addresses), Payment Data (e.g. bank  details, invoices, payment history), Contact data (e.g. e-mail,  telephone numbers), Contract data (e.g. contract object, duration,  customer category).
Data subjects: Customers, Prospective customers.
Purposes of Processing: Assessment of creditworthiness.
Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
Automated individual decision-making: Credit report (Decision based on a credit report).
Provision of online services and web hostingIn order to provide our online services securely and efficiently, we use  the services of one or more web hosting providers from whose servers (or servers they manage) the online services can be accessed. For these  purposes, we may use infrastructure and platform services, computing  capacity, storage space and database services, as well as security and  technical maintenance services.The data processed within the framework of the provision of the hosting  services may include all information relating to the users of our online services that is collected in the course of use and communication. This regularly includes the IP address, which is necessary to be able to  deliver the contents of online services to browsers, and all entries  made within our online services or from websites.
E-mail Sending and Hosting: The web hosting services we use also include sending, receiving and  storing e-mails. For these purposes, the addresses of the recipients and senders, as well as other information relating to the sending of  e-mails (e.g. the providers involved) and the contents of the respective e-mails are processed. The above data may also be processed for SPAM  detection purposes. Please note that e-mails on the Internet are  generally not sent in encrypted form. As a rule, e-mails are encrypted  during transport, but not on the servers from which they are sent and  received (unless a so-called end-to-end encryption method is used). We  can therefore accept no responsibility for the transmission path of  e-mails between the sender and reception on our server.
Collection of Access Data and Log Files: We, ourselves or our web hosting provider, collect data on the basis of each access to the server (so-called server log files). Server log  files may include the address and name of the web pages and files  accessed, the date and time of access, data volumes transferred,  notification of successful access, browser type and version, the user's  operating system, referrer URL (the previously visited page) and, as a  general rule, IP addresses and the requesting provider.
The server log files can be used for security purposes, e.g. to avoid  overloading the servers (especially in the case of abusive attacks,  so-called DDoS attacks) and to ensure the stability and optimal load  balancing of the servers.
Processed data types: Content data (e.g. text input, photographs, videos), Usage data (e.g.  websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of Processing: Provision of our online services and usability, Provision of contractual services and customer support.
Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
Services and service providers being used:
Wordpress.com: Hostingplattform für Blogs / Websites; Service provider: Automattic  Inc., 60 29th Street #343, San Francisco, CA 94110, USA; Website: https://wordpress.com;
Privacy Policy: https://automattic.com/privacy/; DPA: concluded with provider: https://wordpress.com/support/data-processing-agreements/.HostEurope: Services in the field of the provision of information technology  infrastructure and related services (e.g. storage space and/or computing capacities); Service provider: Host Europe GmbH, Hansestrasse 111,  51149 Cologne, Germany; Website: https://www.hosteurope.de/en; Privacy Policy: https://www.hosteurope.de/en/terms-and-conditions/privacy; DPA: https://www.hosteurope.de/Dokumente/.
Special Notes on Applications (Apps)
We process the data of the users of our application to the extent  necessary to provide the users with the application and its  functionalities, to monitor its security and to develop it further.  Furthermore, we may contact users in compliance with the statutory  provisions if communication is necessary for the purposes of  administration or use of the application. In addition, we refer to the  data protection information in this privacy policy with regard to the  processing of user data.Legal basis: The processing of data necessary for the provision of the  functionalities of the application serves to fulfil contractual  obligations. This also applies if the provision of the functions  requires user authorisation (e.g. release of device functions). If the  processing of data is not necessary for the provision of the  functionalities of the application, but serves the security of the  application or our business interests (e.g. collection of data for the  purpose of optimising the application or security purposes), it is  carried out on the basis of our legitimate interests. If users are  expressly requested to give their consent to the processing of their  data, the data covered by the consent is processed on the basis of the  consent.
Device authorizations for access to functions and data: The use of certain functions of our application may require access to  the camera and the stored recordings of the users. By default, these  authorizations must be granted by the user and can be revoked at any  time in the settings of the respective devices. The exact procedure for  controlling app permissions may depend on the user's device and  software. Users can contact us if they require further explanation. We  would like to point out that the refusal or revocation of the respective authorizations can affect the functionality of our application.
Processed data types: Inventory data (e.g. names, addresses), Meta/communication data (e.g. device information, IP addresses).
Purposes of Processing: Provision of contractual services and customer support.Legal Basis: Consent (Article 6 (1) (a) GDPR), Performance of a contract and prior  requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1)  (f) GDPR).
Contact and Inquiry Management
When contacting us (e.g. via contact form, e-mail, telephone or via social  media) as well as in the context of existing user and business  relationships, the information of the inquiring persons is processed to  the extent necessary to respond to the contact requests and any  requested measures.The  response to the contact inquiries as well as the management of contact  and inquiry data in the context of contractual or pre-contractual  relationships is carried out to fulfill our contractual obligations or  to respond to (pre)contractual inquiries and otherwise on the basis of  legitimate interests in responding to the inquiries and maintaining user or business relationships.
Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail,  telephone numbers), Content data (e.g. text input, photographs, videos).
Data subjects: Communication partner (Recipients of e-mails, letters, etc.).
Purposes of Processing: Contact requests and communication.
Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).Communication via MessengerWe use messenger services for communication purposes and therefore ask you to observe the following information regarding the functionality of the messenger services, encryption, use of the metadata of the  communication and your objection options.You can also contact us by alternative means, e.g. telephone or e-mail.  Please use the contact options provided to you or use the contact  options provided within our online services.In the case of encryption of content (i.e. the content of your message and attachments), we point out that the communication content (i.e. the  content of the message and attachments) is encrypted end-to-end. This  means that the content of the messages is not visible, not even by the  messenger service providers themselves. You should always use a current  version of the messenger service with activated encryption, so that the  encryption of the message contents is guaranteed.However, we would like to point out to our communication partners that although  messenger service providers do not see the content, they can find out  that and when communication partners communicate with us and process  technical information on the communication partner's device used and,  depending on the settings of their device, also location information  (so-called metadata).Information on Legal basis: If we ask communication partners for permission before communicating with  them via messenger services, the legal basis of our processing of their  data is their consent. Otherwise, if we do not request consent and you  contact us, for example, voluntarily, we use messenger services in our  dealings with our contractual partners and as part of the contract  initiation process as a contractual measure and in the case of other  interested parties and communication partners on the basis of our  legitimate interests in fast and efficient communication and meeting the needs of our communication partners for communication via messenger  services. We would also like to point out that we do not transmit the  contact data provided to us to the messenger service providers for the  first time without your consent.Withdrawal, objection and deletion: You can withdraw your consent or object to communication with us via  messenger services at any time. In the case of communication via  messenger services, we delete the messages in accordance with our  general data retention policy (i.e. as described above after the end of  contractual relationships, archiving requirements, etc.) and otherwise  as soon as we can assume that we have answered any information provided  by the communication partners, if no reference to a previous  conversation is to be expected and there are no legal obligations to  store the messages to prevent their deletion.Reservation of reference to other means of communication: Finally, we would like to point out that we reserve the right, for  reasons of your safety, not to answer inquiries about messenger  services. This is the case if, for example, internal contractual matters require special secrecy or if an answer via the messenger services does not meet the formal requirements. In such cases we refer you to more  appropriate communication channels.Processed data types: Contact data (e.g. e-mail, telephone numbers), Usage data (e.g.  websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses), Content data (e.g. text  input, photographs, videos).Data subjects: Communication partner (Recipients of e-mails, letters, etc.).Purposes of Processing: Contact requests and communication, Direct marketing (e.g. by e-mail or postal).Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).Services and service providers being used:Apple iMessage: Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Website: https://www.apple.com/; Privacy Policy: https://www.apple.com/privacy/privacy-policy/.Instagram: Messaging via the social network Instagram; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.Facebook-Messenger: Facebook-Messenger with end-to-end encryption (the end-to-end Facebook  Messenger encryption requires activation, unless enabled by default);  Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand  Canal Harbour, Dublin 2, Ireland; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Standard Contractual Clauses (Safeguarding the level of data protection when processing data in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum; DPA: https://www.facebook.com/legal/terms/dataprocessing.Slack: Instant messaging service; Service provider: Slack Technologies, Inc.,  500 Howard Street, San Francisco, CA 94105, USA; Website: https://slack.com/; Privacy Policy: https://slack.com/intl/en-de/legal.WhatsApp: WhatsApp Messenger with end-to-end encryption; Service provider:  WhatsApp Ireland Limited, 4 Grand Canal Quay, Dublin 2, D02 KH28,  Ireland; Website: https://www.whatsapp.com/; Privacy Policy: https://www.whatsapp.com/legal.Video Conferences, Online Meetings, Webinars and Screen-SharingWe use platforms and applications of other providers (hereinafter referred to as "Conference Platforms") for the purpose of conducting video and  audio conferences, webinars and other types of video and audio meetings  (hereinafter collectively referred to as "Conference"). When using the  Conference Platforms and their services, we comply with the legal  requirements.Data processed by Conference Platforms: In the course of participation in a Conference, the Data of the  participants listed below are processed. The scope of the processing  depends, on the one hand, on which data is requested in the context of a specific Conference (e.g., provision of access data or clear names) and which optional information is provided by the participants. In addition to processing for the purpose of conducting the conference,  participants' Data may also be processed by the Conference Platforms for security purposes or service optimization. The processed Date includes  personal information (first name, last name), contact information  (e-mail address, telephone number), access data (access codes or  passwords), profile pictures, information on professional  position/function, the IP address of the internet access, information on the participants' end devices, their operating system, the browser and  its technical and linguistic settings, information on the  content-related communication processes, i.e. entries in chats and audio and video data, as well as the use of other available functions (e.g.  surveys). The content of communications is encrypted to the extent  technically provided by the conference providers. If participants are  registered as users with the Conference Platforms, then further data may be processed in accordance with the agreement with the respective  Conference Provider.Logging and recording: If text entries, participation results (e.g. from surveys) as well as  video or audio recordings are recorded, this will be transparently  communicated to the participants in advance and they will be asked - if  necessary - for their consent.Data protection measures of the participants: Please refer to the data privacy information of the Conference  Platforms for details on the processing of your data and select the  optimum security and data privacy settings for you within the framework  of the settings of the conference platforms. Furthermore, please ensure  data and privacy protection in the background of your recording for the  duration of a Conference (e.g., by notifying roommates, locking doors,  and using the background masking function, if technically possible).  Links to the conference rooms as well as access data, should not be  passed on to unauthorized third parties.Notes on legal bases: Insofar as, in addition to the Conference Platforms, we also process  users' data and ask users for their consent to use contents from the  Conferences or certain functions (e.g. consent to a recording of  Conferences), the legal basis of the processing is this consent.  Furthermore, our processing may be necessary for the fulfillment of our  contractual obligations (e.g. in participant lists, in the case of  reprocessing of Conference results, etc.). Otherwise, user data is  processed on the basis of our legitimate interests in efficient and  secure communication with our communication partners.Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail,  telephone numbers), Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times),  Meta/communication data (e.g. device information, IP addresses).Data subjects: Communication partner (Recipients of e-mails, letters, etc.), Users (e.g. website visitors, users of online services).Purposes of Processing: Provision of contractual services and customer support, Contact  requests and communication, Office and organisational procedures.Legal Basis: Consent (Article 6 (1) (a) GDPR), Performance of a contract and prior  requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1)  (f) GDPR).Services and service providers being used:Google Hangouts / Meet: Messenger and conference software; Service provider: Google Ireland  Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;  Website: https://hangouts.google.com/; Privacy Policy: https://policies.google.com/privacy.Microsoft Teams: Messenger and conference software; Service provider: Microsoft  Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Website: https://products.office.com; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement, Security information: https://www.microsoft.com/de-de/trustcenter; Standard Contractual Clauses (Safeguarding the level of data protection when processing data in third countries): https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA.Skype: Messenger and conference software; Service provider: Microsoft  Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Website: https://www.skype.com; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement, Security information: https://www.microsoft.com/de-de/trustcenter.Slack: Messenger and conference software; Service provider: Slack  Technologies, Inc., 500 Howard Street, San Francisco, CA 94105, USA;  Website: https://slack.com/; Privacy Policy: https://slack.com/intl/en-de/legal.TeamViewer: Conference Software; Service provider: TeamViewer GmbH, Jahnstr. 30, 73037 Göppingen, Germany; Website: https://www.teamviewer.com/en/; Privacy Policy: https://www.teamviewer.com/en/privacy-policy/.Whereby: Video Conferencing, Web Conferencing and Webinars; Service provider:  Video Communication Services AS, Gate 1 no. 101, 6700 Måløy, Norway;  Website: https://whereby.com/; Privacy Policy: https://whereby.com/information/tos/privacy-policy/; Standard Contractual Clauses (Safeguarding the level of data protection when processing data in third countries): Become part of the  contractual relationship as part of the general terms and conditions.Zoom: Video Conferencing, Web Conferencing and Webinars; Service provider:  Zoom Video Communications, Inc., 55 Almaden Blvd., Suite 600, San Jose,  CA 95113, USA; Website: https://zoom.us; Privacy Policy: https://zoom.us/docs/de-de/privacy-and-legal.html; Standard Contractual Clauses (Safeguarding the level of data protection when processing data in third countries): https://zoom.us/docs/de-de/privacy-and-legal.html (referred to as Global DPA).Newsletter and Electronic CommunicationsWe send newsletters, e-mails and other electronic communications  (hereinafter referred to as "newsletters") only with the consent of the  recipient or a legal permission. Insofar as the contents of the  newsletter are specifically described within the framework of  registration, they are decisive for the consent of the user. Otherwise,  our newsletters contain information about our services and us.In order to subscribe to our newsletters, it is generally sufficient to  enter your e-mail address. We may, however, ask you to provide a name  for the purpose of contacting you personally in the newsletter or to  provide further information if this is required for the purposes of the  newsletter.Double opt-in procedure: The registration to our newsletter takes place in general in a  so-called Double-Opt-In procedure. This means that you will receive an  e-mail after registration asking you to confirm your registration. This  confirmation is necessary so that no one can register with external  e-mail addresses.The  registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This  includes storing the login and confirmation times as well as the IP  address. Likewise the changes of your data stored with the dispatch  service provider are logged.Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years  based on our legitimate interests before deleting them to provide  evidence of prior consent. The processing of these data is limited to  the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of an obligation to  permanently observe an objection, we reserve the right to store the  e-mail address solely for this purpose in a blocklist.Information on legal bases: The sending of the newsletter is based on the consent of the recipients or, if consent is not required, on the basis of our legitimate  interests in direct marketing. Insofar as we engage a service provider  for sending e-mails, this is done on the basis of our legitimate  interests. The registration procedure is recorded on the basis of our  legitimate interests for the purpose of demonstrating that it has been  conducted in accordance with the law.Contents: Information about us, our services, promotions and offers.Measurement of opening rates and click rates: The newsletters contain a so-called "web-beacon", i.e. a pixel-sized  file, which is retrieved from our server when the newsletter is opened  or, if we use a mailing service provider, from its server. Within the  scope of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of  retrieval are first collected.This information is used for the technical improvement of our newsletter on  the basis of technical data or target groups and their reading behaviour on the basis of their retrieval points (which can be determined with  the help of the IP address) or access times. This analysis also includes determining whether newsletters are opened, when they are opened and  which links are clicked. This information is assigned to the individual  newsletter recipients and stored in their profiles until the profiles  are deleted. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send  different content according to the interests of our users.The measurement of opening rates and click rates as well as the storage of  the measurement results in the profiles of the users and their further  processing are based on the consent of the users.A separate objection to the performance measurement is unfortunately not  possible, in this case the entire newsletter subscription must be  cancelled or objected to. In this case, the stored profile information  will be deleted.Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail,  telephone numbers), Meta/communication data (e.g. device information, IP addresses), Usage data (e.g. websites visited, interest in content,  access times).Data subjects: Communication partner (Recipients of e-mails, letters, etc.), Users (e.g. website visitors, users of online services).Purposes of Processing: Direct marketing (e.g. by e-mail or postal), Web Analytics (e.g. access statistics, recognition of returning visitors), Conversion tracking  (Measurement of the effectiveness of marketing activities), Profiles  with user-related information (Creating user profiles).Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).Opt-Out: You can cancel the receipt of our newsletter at any time, i.e. revoke  your consent or object to further receipt. You will find a link to  cancel the newsletter either at the end of each newsletter or you can  otherwise use one of the contact options listed above, preferably  e-mail.Services and service providers being used:Google Analytics: Measuring the success of email campaigns and building user profiles  with a storage period of up to two years; Service provider: Google  Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent  company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/en/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://adssettings.google.com/authenticated; Types of processing and data processed: https://privacy.google.com/businesses/adsservices; Data Processing Conditions for Google Advertising Products and standard contractual clauses for data transfers to third countries: https://business.safety.google/adsprocessorterms.Commercial communication by E-Mail, Postal Mail, Fax or TelephoneWe process personal data for the purposes of promotional communication,  which may be carried out via various channels, such as e-mail,  telephone, post or fax, in accordance with the legal requirements.The recipients have the right to withdraw their consent at any time or to object to the advertising communication at any time.After withdrawal or objection, we may store the data required to prove  consent for up to three years on the basis of our legitimate interests  before we delete them. The processing of these data is limited to the  purpose of a possible defense against claims. An individual deletion  request is possible at any time, provided that the former existence of a consent is affirmed.Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers).Data subjects: Communication partner (Recipients of e-mails, letters, etc.).Purposes of Processing: Direct marketing (e.g. by e-mail or postal).Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).Web Analysis, Monitoring and OptimizationWeb analysis is used to evaluate the visitor traffic on our website and may include the behaviour, interests or demographic information of users,  such as age or gender, as pseudonymous values. With the help of web  analysis we can e.g. recognize, at which time our online services or  their functions or contents are most frequently used or requested for  repeatedly, as well as which areas require optimization.In addition to web analysis, we can also use test procedures, e.g. to test and optimize different versions of our online services or their  components.For these  purposes, so-called user profiles can be created and stored in a file  (so-called "cookie") or similar procedures in which the relevant user  information for the aforementioned analyses is stored. This information  may include, for example, content viewed, web pages visited and elements and technical data used there, such as the browser used, computer  system used and information on times of use. If users have consented to  the collection of their location data, these may also be processed,  depending on the provider.The IP addresses of the users are also stored. However, we use any existing IP masking procedure (i.e. pseudonymisation by shortening the IP  address) to protect the user. In general, within the framework of web  analysis, A/B testing and optimisation, no user data (such as e-mail  addresses or names) is stored, but pseudonyms. This means that we, as  well as the providers of the software used, do not know the actual  identity of the users, but only the information stored in their profiles for the purposes of the respective processes.Information on legal basis: If we ask the users for their consent to the use of third party  providers, the legal basis of the processing is consent. Furthermore,  the processing can be a component of our (pre)contractual services,  provided that the use of the third party was agreed within this context. Otherwise, user data will be processed on the basis of our legitimate  interests (i.e. interest in efficient, economic and recipient friendly  services). In this context, we would also like to refer you to the  information on the use of cookies in this privacy policy.Processed data types: Usage data (e.g. websites visited, interest in content, access times),  Meta/communication data (e.g. device information, IP addresses).Data subjects: Users (e.g. website visitors, users of online services).Purposes of Processing: Web Analytics (e.g. access statistics, recognition of returning  visitors), Profiles with user-related information (Creating user  profiles).Security measures: IP Masking (Pseudonymization of the IP address).Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).Services and service providers being used:Google Analytics: Web analytics; Service provider: Google Ireland Limited, Gordon House,  Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600  Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/en/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Types of processing and data processed: https://privacy.google.com/businesses/adsservices; Data Processing Conditions for Google Advertising Products and standard contractual clauses for data transfers to third countries: https://business.safety.google/adsprocessorterms.Customer Reviews and RatingsWe participate in review and rating procedures to evaluate, optimise and  advertise our performance. If users rate us via the participating rating platforms or methods or otherwise provide feedback, the General Terms  and Conditions of Business or Use and the data protection information of the providers also apply. As a rule, the rating also requires  registration with the respective provider.In order to ensure that the evaluators have actually made use of our  services, we transmit, with the consent of the customer, the necessary  data relating to the customer and the service or products used to the  respective rating platform (this includes the name, e-mail address,  order number or article number). This data is used solely to verify the  authenticity of the user.Processed data types: Contract data (e.g. contract object, duration, customer category),  Usage data (e.g. websites visited, interest in content, access times),  Meta/communication data (e.g. device information, IP addresses).Data subjects: Customers, Users (e.g. website visitors, users of online services).Purposes of Processing: Feedback (e.g. collecting feedback via online form).Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).Services and service providers being used:Google Customer Reviews: Service for obtaining and/or displaying customer satisfaction and  customer opinions; Service provider: Google Ireland Limited, Gordon  House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC,  1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; AGB: https://support.google.com/merchants/topic/7259129?hl=de&ref_topic=7257954; Privacy Policy: https://policies.google.com/privacy; In the context of obtaining customer reviews, an identification number  and time for the business transaction to be evaluated, in the case of  review requests sent directly to customers, the customer's e-mail  address and its country of residence information as well as the review  information itself are processed; Further information on types of  processing and data processed: https://privacy.google.com/businesses/adsservices; Google Ads Controller-Controller Data Protection Terms and standard  contractual clauses for data transfers to third countries: https://business.safety.google/adscontrollerterms.Profiles in Social Networks (Social Media)We maintain online presences within social networks and process user data  in this context in order to communicate with the users active there or  to offer information about us.We would like to point out that user data may be processed outside the  European Union. This may entail risks for users, e.g. by making it more  difficult to enforce users' rights.In addition, user data is usually processed within social networks for  market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the associated interests  of users. The user profiles can then be used, for example, to place  advertisements within and outside the networks which are presumed to  correspond to the interests of the users. For these purposes, cookies  are usually stored on the user's computer, in which the user's usage  behaviour and interests are stored. Furthermore, data can be stored in  the user profiles independently of the devices used by the users  (especially if the users are members of the respective networks or will  become members later on).For a detailed description of the respective processing operations and the  opt-out options, please refer to the respective data protection  declarations and information provided by the providers of the respective networks.Also in the case  of requests for information and the exercise of rights of data subjects, we point out that these can be most effectively pursued with the  providers. Only the providers have access to the data of the users and  can directly take appropriate measures and provide information. If you  still need help, please do not hesitate to contact us.Processed data types: Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text  input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device  information, IP addresses).Data subjects: Users (e.g. website visitors, users of online services).Purposes of Processing: Contact requests and communication, Feedback (e.g. collecting feedback via online form), Marketing.Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).Services and service providers being used:Instagram: Social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.Vimeo: Social network and video platform; Service provider: Vimeo Inc.,  Attention: Legal Department, 555 West 18th Street New York, New York  10011, USA; Website: https://vimeo.com; Privacy Policy: https://vimeo.com/privacy.YouTube: Social network and video platform; Service provider: Google Ireland  Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;  Privacy Policy: https://policies.google.com/privacy; Opt-Out: https://adssettings.google.com/authenticated.Xing: Social network; Service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; Website: https://www.xing.com; Privacy Policy: https://privacy.xing.com/en.Plugins and embedded functions and contentWithin our online services, we integrate functional and content elements that  are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may, for example, be  graphics, videos or city maps (hereinafter uniformly referred to as  "Content").The integration  always presupposes that the third-party providers of this content  process the IP address of the user, since they could not send the  content to their browser without the IP address. The IP address is  therefore required for the presentation of these contents or functions.  We strive to use only those contents, whose respective offerers use the  IP address only for the distribution of the contents. Third parties may  also use so-called pixel tags (invisible graphics, also known as "web  beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of  this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the  browser and operating system, referring websites, visit times and other  information about the use of our website, as well as may be linked to  such information from other sources.Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called  "cookie banner consent"), the legal basis for processing is this  consent. Otherwise, user data will be processed on the basis of our  legitimate interests (i.e. interest in the analysis, optimisation and  economic operation of our online services. We refer you to the note on  the use of cookies in this privacy policy.Instagram plugins and contents: We are jointly responsible (so-called "joint-controllership") with  Facebook Ireland Ltd. for the collection or transmission (but not  further processing) of "Event Data" that Facebook collects or receives  as part of a transmission using Instagram functions that run on our  website for the following purposes: a) displaying content advertising  information that matches users' presumed interests; b) delivering  commercial and transactional messages (e.g. b) delivering commercial and transactional messages (e.g., addressing users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g.,  improving recognition of which content or advertising information is  believed to be of interest to users). We have entered into a special  agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which specifically addresses the security measures that Facebook must take (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data  subjects (i.e., users can, for example, submit information access or  deletion requests directly to Facebook). Note: If Facebook provides us  with measurements, analyses and reports (which are aggregated, i.e. do  not contain information on individual users and are anonymous to us),  then this processing is not carried out within the scope of joint  responsibility, but on the basis of a DPA ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing/update), the "Data Security Conditions" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of Standard Contractual Clauses ("Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to access to information, erasure,  objection and complaint to the competent supervisory authority) are not  restricted by the agreements with Facebook.Processed data types: Usage data (e.g. websites visited, interest in content, access times),  Meta/communication data (e.g. device information, IP addresses),  Inventory data (e.g. names, addresses), Contact data (e.g. e-mail,  telephone numbers), Content data (e.g. text input, photographs, videos).Data subjects: Users (e.g. website visitors, users of online services).Purposes of Processing: Provision of our online services and usability, Provision of  contractual services and customer support, Marketing, Profiles with  user-related information (Creating user profiles).Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR), Consent (Article 6 (1)  (a) GDPR), Performance of a contract and prior requests (Article 6 (1)  (b) GDPR).Services and service providers being used:Google Fonts: We integrate the fonts ("Google Fonts") of the provider Google, whereby the data of the users are used solely for purposes of the  representation of the fonts in the browser of the users. The integration takes place on the basis of our legitimate interests in a technically  secure, maintenance-free and efficient use of fonts, their uniform  presentation and consideration of possible licensing restrictions for  their integration. Service provider: Google Ireland Limited, Gordon  House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC,  1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy.

Google Maps: We integrate the maps of the service "Google Maps" from the provider  Google. The data processed may include, in particular, IP addresses and  location data of users, which are not collected without their consent  (usually within the framework of the settings of their mobile devices);  Service provider: Google Ireland Limited, Gordon House, Barrow Street,  Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre  Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/maps-platform; Privacy Policy: https://policies.google.com/privacy; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://adssettings.google.com/authenticated.

Instagram plugins and contents: Instagram plugins and contents - This can include content such as  images, videos or text and buttons with which users can share content  from this online service within Instagram . Service provider: https://www.instagram.com, Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.

YouTube videos: Video contents; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600  Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://adssettings.google.com/authenticated.

Vimeo: video contents; Service provider: Vimeo Inc., Attention: Legal  Department, 555 West 18th Street New York, New York 10011, USA; Website: https://vimeo.com; Privacy Policy: https://vimeo.com/privacy; Opt-Out: We point out that Vimeo may use Google Analytics and refer to the privacy policy (https://policies.google.com/privacy) as well as opt-out options for Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=en) or the settings of Google for data use for marketing purposes (https://adssettings.google.com/).Management, Organization and UtilitiesWe use services, platforms and software from other providers (hereinafter  referred to as " third-party providers") for the purposes of organizing, administering, planning and providing our services. When selecting  third-party providers and their services, we comply with the legal  requirements.Within this  context, personal data may be processed and stored on the servers of  third-party providers. This may include various data that we process in  accordance with this privacy policy. This data may include in particular master data and contact data of users, data on processes, contracts,  other processes and their contents.If users are referred to the third-party providers or their software or  platforms in the context of communication, business or other  relationships with us, the third-party provider processing may process  usage data and metadata that can be processed by them for security  purposes, service optimisation or marketing purposes. We therefore ask  you to read the data protection notices of the respective third party  providers.Information on legal basis: If we ask the users for their consent to the use of third party  providers, the legal basis of the processing is consent. Furthermore,  the processing can be a component of our (pre)contractual services,  provided that the use of the third party was agreed within this context. Otherwise, user data will be processed on the basis of our legitimate  interests (i.e. interest in efficient, economic and recipient friendly  services). In this context, we would also like to refer you to the  information on the use of cookies in this privacy policy.Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail,  telephone numbers), Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times),  Meta/communication data (e.g. device information, IP addresses).Data subjects: Communication partner (Recipients of e-mails, letters, etc.), Users (e.g. website visitors, users of online services).Purposes of Processing: Contact requests and communication.Legal Basis: Consent (Article 6 (1) (a) GDPR), Performance of a contract and prior  requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1)  (f) GDPR).Services and service providers being used:WeTransfer: Transferring files over the Internet; Service provider: WeTransfer BV,  Oostelijke Handelskade 751, Amsterdam, 1019 BW, Netherlands; Website: https://wetransfer.com; Privacy Policy: https://wetransfer.com/legal/privacy.Changes and Updates to the Privacy PolicyWe kindly ask you to inform yourself regularly about the contents of our  data protection declaration. We will adjust the privacy policy as  changes in our data processing practices make this necessary. We will  inform you as soon as the changes require your cooperation (e.g.  consent) or other individual notification.If we provide addresses and contact information of companies and  organizations in this privacy policy, we ask you to note that addresses  may change over time and to verify the information before contacting us.Rights of Data SubjectsAs data subject, you are entitled to various rights under the GDPR, which  arise in particular from Articles 15 to 21 of the GDPR:Right to Object: You have the right, on grounds arising from your particular  situation, to object at any time to the processing of your personal data which is based on letter (e) or (f) of Article 6(1) GDPR, including  profiling based on those provisions. Where personal data are processed  for direct marketing purposes, you have the right to object at any time  to the processing of the personal data concerning you for the purpose of such marketing, which includes profiling to the extent that it is  related to such direct marketing.Right of withdrawal for consents: You have the right to revoke consents at any time.Right of access: You have the right to request confirmation as to whether the data in  question will be processed and to be informed of this data and to  receive further information and a copy of the data in accordance with  the provisions of the law.Right to rectification: You have the right, in accordance with the law, to request the  completion of the data concerning you or the rectification of the  incorrect data concerning you.Right to Erasure and Right to Restriction of Processing: In accordance with the statutory provisions, you have the right to  demand that the relevant data be erased immediately or, alternatively,  to demand that the processing of the data be restricted in accordance  with the statutory provisions.Right to data portability: You have the right to receive data concerning you which you have  provided to us in a structured, common and machine-readable format in  accordance with the legal requirements, or to request its transmission  to another controller.Complaint to the supervisory authority: In accordance with the law and without prejudice to any other  administrative or judicial remedy, you also have the right to lodge a  complaint with a data protection supervisory authority, in particular a  supervisory authority in the Member State where you habitually reside,  the supervisory authority of your place of work or the place of the  alleged infringement, if you consider that the processing of personal  data concerning you infringes the GDPR.Supervisory authority competent for us:Berliner Beauftragte für Datenschutz und Informationsfreiheit
Friedrichstraße 219
10969 BerlinTerminology and DefinitionsThis section provides an overview of the terms used in this privacy policy.  Many of the terms are drawn from the law and defined mainly in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended above all for the purpose of  comprehension. The terms are sorted alphabetically.Controller: "Controller" means the natural or legal person, public authority,  agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.Conversion tracking: Conversion tracking is a method used to evaluate the effectiveness of  marketing measures. For this purpose, a cookie is usually stored on the  devices of the users within the websites on which the marketing measures take place and then called up again on the target website (e.g. we can  thus trace whether the advertisements placed by us on other websites  were successful).Credit report: Automated decisions are based on automatic data processing without  human intervention (e.g. in the case of an automatic rejection of a  purchase on account, an online credit application or an online  application procedure without any human intervention). Such automated  decisions are only allowed under Article 22 GDPR if data subjects  consent, if they are necessary for the performance of a contract or if  national laws allow such decisions.IP Masking: IP masking is a method by which the last octet, i.e. the last two  numbers of an IP address, are deleted so that the IP address alone can  no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymising processing methods, particularly in online  marketing.Personal Data: "personal data" means any information relating to an identified or  identifiable natural person ("data subject"); an identifiable natural  person is one who can be identified, directly or indirectly, in  particular by reference to an identifier such as a name, an  identification number, location data, an online identifier or to one or  more factors specific to the physical, physiological, genetic, mental,  economic, cultural or social identity of that natural person.Processing: The term "processing" covers a wide range and practically every  handling of data, be it collection, evaluation, storage, transmission or erasure.Profiles with user-related information: The processing of "profiles with user-related information", or  "profiles" for short, includes any kind of automated processing of  personal data that consists of using these personal data to analyse,  evaluate or predict certain personal aspects relating to a natural  person (depending on the type of profiling, this may include different  information concerning demographics, behaviour and interests, such as  interaction with websites and their content, etc.) (e.g. interests in  certain content or products, click behaviour on a website or location).  Cookies and web beacons are often used for profiling purposes.Web Analytics: Web Analytics serves the evaluation of visitor traffic of online  services and can determine their behavior or interests in certain  information, such as content of websites. With the help of web  analytics, website owners, for example, can recognize at what time  visitors visit their website and what content they are interested in.  This allows them, for example, to optimize the content of the website to better meet the needs of their visitors. For purposes of web analytics, pseudonymous cookies and web beacons are frequently used in order to  recognise returning visitors and thus obtain more precise analyses of  the use of an online service.